Dale Frank Portfolio

Experience

UserTesting Inc: Conducted over 1200 usability tests to improve user experience, customer engagement, and user interfaces. Client sites included:

Data-Driven Elegant Solutions: Evaluated website development options to guide decision-making process for developing online presence. Designed content marketing strategies to engage with clients for new product offerings.
MLSOnline Inc.: Managed Google AdWords and Google Analytics platforms to increase traffic and optimize ad spending.
Caique Jiu Jitsu Academy: Built and administered WordPress/e-commerce sites to enhance online presence and increase revenue. Performed testing, troubleshooting, and site maintenance to ensure secure and reliable site operations.

Built responsive websites utilizing HTML5, CSS3, and JavaScript utilzing Bootstrap framework.
Converted raw images and mockups from Photoshop and Illustrator into websites meeting UX/UI standards.
Coded PHP automation process for use in site building that accelerated automatic site building process by 28%.
Created, organized, and implemented custom image library with over 2000 images that resulted in 334% increase in efficiency for adding images with content management system.
Authored documentation manual of site building procedure that was used by onsite and international team members, and for the training of new employees.
Implemented code testing procedures to meet standards for usability and accessibility.
Collaborated with design and customer service teams to develop custom web sites for the financial industry.

Formulated SEO, SEM, and analytics strategies to increase page views, decrease bounce rates and improve conversion rates.
Developed and customized e-commerce sites for marketing and sales of new product lines.
Devised A/B and multivariate split testing protocols to optimize e-commerce conversion rates.
Utilized UX/UI best practices to modify and update website content and styling with HTML, CSS, and jQuery.